Guidelines

ENTRY DEADLINES

Entries are due by 5 p.m. on Friday, Feb. 8, 2019. All entries submitted after Feb. 8, 2019 will be charged a $25 late fee per entry. The final cutoff for PACE Award LATE entries is 5 p.m. on Friday, Feb. 15, 2019. All entries will be submitted ONLINE through a digital submission system.

  • Campaigns are $60 each for CMPRSA Members and $75 each for Non-Members.
  • Tactics are $40 each for CMPRSA Members and $55 each for Non-Members.

ENTRY PREPARATION DETAILS

  1. Choose the most appropriate entry category. It is possible that an entry could be appropriate for more than one category. In deciding which category is most appropriate, entrants should examine program objectives and target audiences. No program can be entered in more than one PACE Awards category. Judges will not move entries to other categories and can disqualify entries if they are entered into obviously incorrect categories.
  2. Prepare and submit your entry online through the digital submission system.

A preview of the judge’s scoring sheets are available for your use here: CAMPAIGNS or TACTICS.

ADDITIONAL REQUIREMENT FOR ENTRIES

In addition to the official entry, all winning entrants will be asked to submit a two-pocket folder containing any and all materials you would like to be used to create the Gallery of Entries. It is recommended this folder contain additional copies of materials in your entry.

PLEASE NOTE: A PACE Committee member will contact you directly regarding Gallery of Entries materials should your entry win.

HOW TO PREPARE YOUR TWO-PAGE CAMPAIGN SUMMARIES

The summary is perhaps the single most important component of the PACE Awards campaign entry.

Judges will evaluate the program/tactic on the merit of four criteria: research, planning, execution and evaluation.

The summary should be typed using no smaller than a 10-point typeface and one-inch margins.

Research

Analyze or describe the situation on which the program is based. When addressing the actual research component, describe who specifically initiated the research. Was it in response to a problem or to examine a potential problem? Did research help to re-define the situation in any way? How was the research relevant to shaping the planning process? How did the research help define the audience(s) or the situation?

Planning

How do the plans correlate to the research findings? Who was involved in the planning? In general terms, what was the plan? For example, what were the specific objectives of the program? Who were the target audiences? What was the overall strategy employed? What materials were used? What was your budget?

Execution

How were the plans executed and what were the results? In general terms, how did the activities flow? Were there any difficulties encountered? If so, how were they handled? Were other organizations involved? Were other non-traditional public relations tactics (i.e., advertising) employed? Please note: unless you are entering this program under “Integrated Communications,” advertising costs, under most circumstances, should not exceed one third of the budget.

Evaluation

What method(s) of evaluation were used? How are results related to research findings? How are results related to strategic objectives? (Note: Media circulation figures are not acceptable as the only means of quantitative measurement.)

HOW TO PREPARE YOUR PACE AWARDS “CAMPAIGN” ENTRY

Projects produced at least in part between January 1 and December 31, 2018 are eligible.

To be included with each of your entries:

A concise summary no longer than two typewritten pages (10-point font or greater). Each of the four criteria (research, planning, execution and evaluation) must be addressed.

Each of these four criteria must be supported with more detailed information within your designated shared folder on Dropbox. The entry will be eliminated if a summary is not included or exceeds the maximum two-page length.

Audio/Visual files no longer than five minutes may accompany your entry within your designated shared folder on Dropbox, along with the two-page summary and supporting documentation. These files will be submitted to the judging chapter for their use in reviewing your overall entry.

Your online entry should include any supporting materials referred to in the two-page summary. For example, if you refer to a public relations planning document, a copy of the plan should be included in the “supplemental materials” entry folder. Other examples of supporting materials would be clippings, reports, letters, pictures and samples of tactical materials.

HOW TO PREPARE YOUR PACE AWARDS “TACTIC” ENTRY

The PACE Awards Entry Form and submission process is now entirely online. All entries must have an accompanying filled out electronic form. Once your entry form has been submitted online, it must also be included with your additional support materials submitted online via Dropbox. No hardcopy entries will be accepted.

Projects produced at least in part between January 1 and December 31, 2018 are eligible.

Judging will be performed by teams of PRSA members and others with special expertise in the specific categories. Judging will be based on research/background, planning/content, creativity/quality, technical excellence, and results. Results should provide evidence of how the stated objectives were met and how the entry impacted the success of a broader or ongoing program. Evidence may be qualitative or quantitative, as appropriate for the scope and nature of the entry. See the judging section of this website for additional details.

Develop a concise summary, no longer than a single page, which should include objectives, audiences, budget and, if applicable, results. Also, consider any specific information requested in the individual category. (For instance, unless indicated, results need not be provided.)

Include a digital copy of the entry (tactic as requested in the individual category) within your designated shared folder on Dropbox.

If the entry is of an audio or visual nature (radio/TV PSAs, video programs, etc), please include the necessary files within your designated shared folder on Dropbox. This will be sent to the judges for evaluation.